The Citizen Group
Places & Spaces

Places & Spaces

The sound of a Place or a Space We help countries, cities, museums, galleries, public spaces amongst others to consider how they are heard by people, and how these sounds impact on the experience. Be it silent museums seeking a fresh approach or a tourist authority that is fed up...
Bands / Artists

Bands / Artists

The brand of sound You want your music to be heard. You want people to take time to listen to you. So you need to use tactics that brands use. Whether it is keeping fans interested, finding new fans or getting people to part with a little of their money,...
Brands

Brands

What is the sound of your brand? We help companies and institutions shape how people HEAR their brand, not just how they see it. From the website and the ads, from the retail environment to the the sound of the app or the call centre…people hear your brand everywhere. 4...
Latest entries
About Us

About Us

We are a sonic branding & music marketing collective made up of people passionate about music and how things sound. We have a blend of wise old heads and wise young heads across the globe combining a unique blend of consumer research, music marketing, brand strategy, social media strategy, music search and sonic composition. For...
Clients

Clients

Places Ethiopian Tourism (Places) Brands Nissan (Brands – artist liaison, fanbase social media strategy) Sagres beer (brands – music sync) Zon (brands – music sync) Telcom (Middle East brand – brandnoise, soundDNA Bands Vanessa Mae (Bands – soundtracking) Usher/Dido.Leona Lewis – (Bands – artistID)  
What we do

What we do

He help blah blah blah…. Link to Brands,Places, and Bands pages   Bit of blurb about what sonicbranding actually is What does citizensound sound like?  
In praise of the session musician: Garnett Brown

In praise of the session musician: Garnett Brown

Behind so many great recorded pieces of music and so many Big Name musicians, you will find a bunch of phenomenal session musicians. It is rare that these names get the recognition they deserve for the contributions they make. Many Big Names will happily pass out the credit to the session musician, hence why they...
The sound of Axe

The sound of Axe

If you are still unsure how a more effective use of sound can help build brand equity, then listen to this new offering from those people at Axe. Get past the adolescent maleness of the clip, and focus on how sound has been brilliantly utilised to shape the consumer experience.  Use headphones when listening to...
The Renaissance of Music - one step at a time...

The Renaissance of Music – one step at a time…

I spoke a while back at a conference in Lisbon (Radio Congresso) on the future of music. I set the debate within the context of music not being the same thing as ‘music business’. At so many music conferences, the discussion all too often centres on trying to re-configure business models that are bust. When...
Get ready for the week-end with Ska dance lessons

Get ready for the week-end with Ska dance lessons

Radio in the 21st Century: r@dio em congresso Lisbon

Radio in the 21st Century: r@dio em congresso Lisbon

So I have arrived at the R@dio em Congresso conference in Lisbon. The event is set to bring academics and practitioners together to investigate the future of radio in the digital world. I have had some great chats with Nik Goodman, a UK based media consultant who works with radio stations and other media brands...
The original Twin-Decks?

The original Twin-Decks?

“Le Chronophone’ 1910 by Leon Gaumont. As seen at the fantastic musee des arts et metiers in Paris.
The Sign of Sia

The Sign of Sia

I caught a glimpse of GLEE last night on TV (no really only a glimpse). It had the Glee club member singing with a group of kids who were also signing the words to Imagine. All very nice and all that, but I couldn’t help but think of the glorious Sia who delivered one of...
The Sound of Fonts

The Sound of Fonts

When we describe the business value of Sonic Branding to clients, inevitably conversation gets round to comparing our approach to creating the sonic identity of a brand to the work involved in creating the VISUAL identity of a brand. There is nothing more visual in the visual identity of a brand than the font. And...
Wake Up Everybody...RIP Teddy Pendergrass

Wake Up Everybody…RIP Teddy Pendergrass

Time out from music marketing, sonic branding and looking after… Always been a big fan of Harold Melvin & The Blue Notes. Teddy Pendergrass at his best…