We are a sonic branding & music marketing collective made up of people passionate about music and how things sound. We have a blend of wise old heads and wise young heads across the globe combining a unique blend of consumer research, music marketing, brand strategy, social media strategy, music search and sonic composition. For...
Places Ethiopian Tourism (Places) Brands Nissan (Brands – artist liaison, fanbase social media strategy) Sagres beer (brands – music sync) Zon (brands – music sync) Telcom (Middle East brand – brandnoise, soundDNA Bands Vanessa Mae (Bands – soundtracking) Usher/Dido.Leona Lewis – (Bands – artistID)
He help blah blah blah…. Link to Brands,Places, and Bands pages Bit of blurb about what sonicbranding actually is What does citizensound sound like?
Behind so many great recorded pieces of music and so many Big Name musicians, you will find a bunch of phenomenal session musicians. It is rare that these names get the recognition they deserve for the contributions they make. Many Big Names will happily pass out the credit to the session musician, hence why they...
If you are still unsure how a more effective use of sound can help build brand equity, then listen to this new offering from those people at Axe. Get past the adolescent maleness of the clip, and focus on how sound has been brilliantly utilised to shape the consumer experience. Use headphones when listening to...
I spoke a while back at a conference in Lisbon (Radio Congresso) on the future of music. I set the debate within the context of music not being the same thing as ‘music business’. At so many music conferences, the discussion all too often centres on trying to re-configure business models that are bust. When...
So I have arrived at the R@dio em Congresso conference in Lisbon. The event is set to bring academics and practitioners together to investigate the future of radio in the digital world. I have had some great chats with Nik Goodman, a UK based media consultant who works with radio stations and other media brands...
“Le Chronophone’ 1910 by Leon Gaumont. As seen at the fantastic musee des arts et metiers in Paris.
I caught a glimpse of GLEE last night on TV (no really only a glimpse). It had the Glee club member singing with a group of kids who were also signing the words to Imagine. All very nice and all that, but I couldn’t help but think of the glorious Sia who delivered one of...
When we describe the business value of Sonic Branding to clients, inevitably conversation gets round to comparing our approach to creating the sonic identity of a brand to the work involved in creating the VISUAL identity of a brand. There is nothing more visual in the visual identity of a brand than the font. And...
Time out from music marketing, sonic branding and looking after… Always been a big fan of Harold Melvin & The Blue Notes. Teddy Pendergrass at his best…
