The Torygraph gets hip…

Once the UK daily newspaper The Daily Telegraph was famed for grumpy letters (that’s User Generated Content for all you youngsters) about the state of the nation from disgruntled retired military types. Well, I might be drawing a little from the picture painted by the wonderful satirical magazine Private Eye.

In recent years it has been aiming to get down with the privately educated 20 and 30 somethings, otherwise known as Chloe and Charlie. It might even claim that it helped to create the demand for the political character known as Dave Cameron (leader of the Conservative Party).

Earlier this month, telegraph.co.uk took one step further to shed it’s dusty image by launching its own download service (found here). Powered by TuneTribe, it features music from the indies as well as the majors.

Sensible move, though it’s role in introducing their older readers to the delights of downloading the likes of Dylan, Ella Fitzgerald or Elgar will be interesting to track.

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Posted in Product Development:, Sonic Brand:, Web/Tech: on Dec 29, 2006 by paul bay

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