Turn on the video game.

Select Super Mario Brothers.

Escape into the wonderful world of plumbing.

Have fun.

Yet without those catchy tunes, this game will be somewhat lessened.

Koji Kondo is the man behind the music. He clearly knows how to create the sonic complement to the visual, a lesson that many brands could learn from. The theme from Super Mario Brothers is number 9 on the Billboard Ringtone charts and has been there for 129 weeks!

Post Script: What is the sound of your brand?