Ad Funded Model moving into the record label business

Came across this in the NY Post. What seems a growing move towards ad funded models in the music space, Gnarls Barkley label Downtown Records and internet entrepreneur Peter Rojas (cofounder of Engadget.com) are dreaming up a fresh label concept featuring an innovative business model that will be of interest to brands: Dubbed RCRD LBL and targeted for launch this autumn, the venture aims to merge free, exclusive music with niche blog content to offer advertisers highly targeted sponsorship opportunities. Source: Using Ads, New Online Label Offers Music Free [NY Post]

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Posted in Advertising:, Music Business:, Music Marketing: on Jun 27, 2007 by paul bay

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One Response to “ Ad Funded Model moving into the record label business ”

  1. # 1 Marc Cohen Says:
    June 28th, 2007 at 4:31 pm

    Advertising support for recorded music will be a major revenue source for the music business. This space is covered at the Ad-Supported Music Central blog http://ad-supported-music.blogspot.com/

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