Mango stores are the sonic version of vanilla ice cream. After a while you are yearning for mint choc chip, raspberry, peach or mango even…anything but  vanilla…I have to ask the question – what is the point of having music in store if the music is so bland? It got me thinking…

If Mango was a band, who would it be? And then it dawned on me…Mango is the fashion version of Westlife.

Westlife have sold loads of albums, have a huge following, but are not known for innovation and creativity. They get on their stools, then get off them and sing covers, get back on their stools, then sell lots of CDs. A brilliant and successful model that works. So, Mango as Westlife is not a bad thing, IF Mango wanted that image. But this is NOT Mango. When I lived in Barcelona in the 90s, Mango was not a covers band. It was not white suits and the boy your mother would like. Mango had credibility. It had edge. Yet it also had accessibility. Right now in their stores, it just feels much like a lot of other stores…

Una nota para MANGO:Por favor Senores y Senoras de Mango, es possible a cambiar vuestra estrategia de musica en las tiendas – estoy seguro que hay musica que puede connectar mejor con los consumadores. No estais Westlife, eres mas cool que ellos.