Neil Barnes, co-founder of the rather excellent but sadly missed Leftfield, has produced the music for the new Audi TV ad, which debuted on UK TV last week. For the track, Barnes has teamed up with former Leftfield producer Nick Rapaccioli. The advert sonically interpreted the movements of gymnasts, using undulating
beats and rhythms, mixed with sounds recorded from the new Audi R6. Now that’s what we call the real sound of the brand!

This is not the first time that Barnes has produced music for a major TV ad, Leftfield’s music has been used by both O2 and Vauxhall, while the track ‘Phat Planet’ was famously used in the Guinness White Horses commercial that was voted number 1 in Channel 4’s Top 100 Adverts poll.

The ad is now on the Audi homepage, so go check it out. And here’s that amazing Guinness ad one more time….

citizensound says:

Neil Barnes has used Audi’s own product to define the sound of the Audi A6. Why is it that so few brands think about their brands aurally, especially as we live in such a visually cluttered society, where stand out it increasingly hard to find? Why do so few creative and branding agencies pay any real attention to the brand’s sonic image?