Well, we had fun in Dubai. The city is a fantastic example of the Adidas phrase “Impossible is Nothing”.

I have not been to Dubai for some years now and the transformation is incredible. Really enjoyed the visit.

I was kindly invited to speak to over 300 people at the OMD Creative Masterclass, organised by media agency OMD and my friends at CSquared. It was a really enjoyable conference.

The themes for the day were Mobile, Music and Movies, and there a few posts on the citizenbay blog over here.

My task was to address the new models of music and consider where brands fit into these new models.

The starting point was to challenge the audience on how much they contemplate the Sound of their Brands…

Very engaging audience. Back there soon…

Thanks to all at OMD ME and CSquared for the invite…