What do your fans want from you?

Whether you like it or not fans expectations have changed in terms of the type of relationship they expect to have with their favourite acts these days – many of today’s fans expect Access All Areas from their favourite artists, so the need for Artist Generated Content is key in how you communicate with your fans and build loyalty.

But where do you find the time to keep all of your fans informed on what you are up to? Whether your life is made up of endless recording, touring and promotion work, or you’re trying to fit in your musical career in alongside a day job, connecting regularly with your fans can seem like just another task that can wait till tomorrow, or the day after…

Artists, managers and labels generally buy into the concept of Artist Generated Content, but in practice find it hard to deliver. Now this may be down to how you choose to communicate.

Writing a regular blog post is not for everyone, so what other simple methods can you employ to regularly communicate with your fans and make the whole task a little bit easier?

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Posted in Buliding Fan Loyalty:, DIY Music:, Music Business:, Music Marketing: on May 27, 2009 by nick watt

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