Many artists seem to have taken to Twitter like ducks to water. While some musicians found the idea of keeping a blog going too daunting, Twitter provided an easy way to connect with their fans. Even Nine Inch Nails Trent Reznor, who recently claimed he was giving up on social media, just couldn’t stay away and is happily tweeting away again.

But Twitter’s staggering success (it grow by a staggering 752% last year) has meant that the marketing world has pricked up it ears and started to work out how to use it market products. But like any form of social media it’s so easy to get it very very wrong. Spam no matter what form it takes is unlikely to gain you friends. And the worst form of spam in the Twitterverse is using #hashtags, which allows you to post to all users who are interested in a specific topic. It may seem to some marketers that this is a great way to get to a large number of people quickly, but it is likely to have the opposite effect.

Before you start using Twitter to promote your latest releases I suggest you check out this case study on what not to do, which highlights how Habitat got it so so wrong with there recent Twitter campaign…