The Sound of Easyjet?

I have been experiencing the highs and lows of easyjet recently.

The Easyjet Low:

A 1950 flight from Madrid to London Gatwick gets delayed for 70 minutes because the guys checking the tickets at the Gate let on a passenger who was heading to Luton, not Gatwick. It took a while for the ‘extra’ passenger to be tracked down and taken off the flight. We get to Gatwick as the thunderstorm hits the airport, so we get redirected to Stanstead! There, the pilot parks up then offers the passengers two choices:

Option 1: We fuel up and take off immediately for Gatwick (the weather had cleared by this time)

Option 2: We get off at Stanstead then take coaches back to Gatwick.

As all hell breaks loose on the plane, with people at the front dictating terms to the pilot, whilst we sit at the back, the pilot then announces that three people want to get off the plane (Probably live in North London and couldn’t believe their luck!) He says he cannot force them to sit on the plane, so therefore EVERYONE has to disembark. So we then face another long wait for a bus to take us to the terminal, then a longer queue to get through Passport control (well it was around 2a.m. by now). Oh and no bus waiting for us. Given I had my car at Gatwick, i had no choice but to get in a cab firm who thought Xmas had come early (Yeah mate, that will be £128 to Gatwick…). Shared the cab with three others, got my car and got home around 4:45a.m.

The EasyJet high
This week I flew from Lisbon to Paris with Easyjet. As we were taxiing towards the terminal, Easyjet put on this music

The Sound of Easyjet
Now this is clearly the Sound of EASYJET that the company wants to leave with us. Uptempo, positive, fun. This would have worked for me but for two things…
First, it conflicts with other sounds of easyjet I head on their planes (so no consistency)
Second, I still hear that crazy pilot in my head offering passengers that choice…

Share this: These icons link to social bookmarking sites where readers can share and discover new web pages.
  • Digg
  • del.icio.us
  • Facebook
  • Google

Posted in Sonic Branding: on Jul 25, 2009 by paul bay

Trackback URI | Comments RSS

Leave a Reply

You must be logged in to post a comment.