Been around for a while but still the concept of a restaurant that shuts off your ability to view food is a splendid thing.

The Nocti Vagus restaurant in Berlin provides an  experience of food that demands you to depend on your sense of smell, taste, sound and touch. Much like Gordon Ramsay goes on about a chef needing to the food they cook, so we as customers place much emphasis on how food looks rather than how it tastes/smells/sounds/feels.

There is something wonderful about this restaurant that gets people to focus on the importance and joy of food, rather than the superficiality of ‘first appearance’.

There is also much to gain from this restaurant for those marketers who wish to utilise the power of all senses in their engagement with customers.

Mind you, I still hate celery and cherries, blindfold or not…