music strategy for brands, brand strategy for music

We are an international music marketing collective offering sonic strategies for brands and their agencies, along with brand strategies for musicians, managers and labels. As a collective of experienced people with a unique blend of research, music marketing, brand strategy and digital expertise, we deliver soundideas - ideas that benefit Brands, Artists and Music Lovers. With every deal we construct we aim to ensure the relationship between the three is an experience that everyone benefits from.

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the citizens

The founder of citizensound is Paul Bay, also founder of citizenbay. Previously Director of Consumer Communications for Levi Strauss Europe, based in Brussels. His favourite music moment at Levi’s was when the brand helped to re-form the three surviving members of the MC5 (Lemmy, Dave Vanian and Mani on stage along with them at the 100 Club - what a gig!). Previously Paul held various senior international roles at a number of advertising and media agencies in the UK and Europe, including M+C Saatchi and Leo Burnett.

Nick Watt joined citizensound in early 2007, bringing his immense knowledge of the digital space, his ability to conjure up a soundidea and his amazing connections in the music world. He spent the first twelve years of his career at music magazine NME, going on to set up and launch nme.com in 1996. He was Commercial Director of entertainment research and content consultancy MRIB in the early noughties, working with clients such as Vodafone and MVC. And has over 12 years experience in digital - brand, media and agency side. And for a long while has helped to put on the renowned music industry conference In The City, with founders Tony Wilson and Yvette Livesey.

Paul Martin became the third citizen in early 2008. Paul has been helping artists develop their sound for over 20 years. He was Label Manager and Head of A&R for Talkin Loud for 10 years - signing Roni Size Reprazent, the 1997 winners of the Mercury Music Prize. He has also worked as an A&R manager at both Gut records and V2, as well as releasing his own music as Interfearence. Paul started his career in music as the manager of legendary London record store, Black Market.

Mariana Duarte Silva joined us in June 2008 from C-Squared Communications, publisher of M&M magazine. Before moving to the UK from her native Portugal, she held marketing posts at Grazia and Maxmen magazines, TV channel TVI, and advertising production company Page International Services. As Madame, she has her own artist management, party production and club promotion company. Mariana has a degree in Business Management from Instituto Superior de Gestao, Lisbon.