About Us
We are a sonic branding & music marketing collective made up of people passionate about music and how things sound. We have a blend of wise old heads and wise young heads across the globe combining a unique blend of consumer research, music marketing, brand strategy, social media strategy, music search and sonic composition. For...
Places & Spaces
The sound of a Place or a Space We help countries, cities, museums, galleries, public spaces amongst others to consider how they are heard by people, and how these sounds impact on the experience. Be it silent museums seeking a fresh approach or a tourist authority that is fed up of the same old marketing...
Bands / Artists
The brand of sound You want your music to be heard. You want people to take time to listen to you. So you need to use tactics that brands use. Whether it is keeping fans interested, finding new fans or getting people to part with a little of their money, you are having to devise...
Brands
What is the sound of your brand? We help companies and institutions shape how people HEAR their brand, not just how they see it. From the website and the ads, from the retail environment to the the sound of the app or the call centre…people hear your brand everywhere. 4 sound steps: We listen...
Clients
Places Ethiopian Tourism (Places) Brands Nissan (Brands – artist liaison, fanbase social media strategy) Sagres beer (brands – music sync) Zon (brands – music sync) Telcom (Middle East brand – brandnoise, soundDNA Bands Vanessa Mae (Bands – soundtracking) Usher/Dido.Leona Lewis – (Bands – artistID)
What we do
He help blah blah blah…. Link to Brands,Places, and Bands pages Bit of blurb about what sonicbranding actually is What does citizensound sound like?
In praise of the session musician: Garnett Brown
Behind so many great recorded pieces of music and so many Big Name musicians, you will find a bunch of phenomenal session musicians. It is rare that these names get the recognition they deserve for the contributions they make. Many Big Names will happily pass out the credit to the session musician, hence why they...
The sound of Axe
If you are still unsure how a more effective use of sound can help build brand equity, then listen to this new offering from those people at Axe. Get past the adolescent maleness of the clip, and focus on how sound has been brilliantly utilised to shape the consumer experience. Use headphones when listening to...
The Renaissance of Music – one step at a time…
I spoke a while back at a conference in Lisbon (Radio Congresso) on the future of music. I set the debate within the context of music not being the same thing as ‘music business’. At so many music conferences, the discussion all too often centres on trying to re-configure business models that are bust. When...
Radio in the 21st Century: r@dio em congresso Lisbon
So I have arrived at the R@dio em Congresso conference in Lisbon. The event is set to bring academics and practitioners together to investigate the future of radio in the digital world. I have had some great chats with Nik Goodman, a UK based media consultant who works with radio stations and other media brands...
The original Twin-Decks?
“Le Chronophone’ 1910 by Leon Gaumont. As seen at the fantastic musee des arts et metiers in Paris.
