citizensound organised and moderated a panel that goes to the heart of what we do. Bringing brands and artists together with one thing in mind: ensuring that Brand, artist and fan all benefit from any deal constructed. We convinced the In The City organisers that the growing links between the Brand music worlds needed to be investigated with a panel that would share tips on how to make a Brand/Band relationship work. So we constructed a cracking panel with the following: Ian Grenfell, founder Silentway and manager Simply Red Jazz Summers, founder of Big Life Management, manager Richard Ashcroft, and until recently Snow Patrol Marcel Engh of SonyBMG Europe, responsible for constructing brand deals for their artists Carl Sharples, Head of Customer Propositions, The Co-Op Bank Andrea Moore, Marketing Director, Levi Strauss Ed Averdieck, Managing Director, Nokia Music Service So a wonderful panel, but would they conjure up a lively debate, and help the audience with tips for the future? Too right they did. More on this in the next few posts.
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