The Sound of The Summer
This month we’ve got 18 tracks of fantastic summer tunes for you to listen to with our latest citizensound “It All Ads Up” podcast. This is the first time we’ve used the rather excellent SoundCloud service to provide you with our regular podcast of our favourite tunes for all of you in advertising and brand...
Our latest sync – Rubicon Watermelon
Here’s our latest sync for Rubicon’s Watermelon ad campaign produced by Ed Chilcott and Tim Clyde at the Minimart. The track ‘Watermelon On The Vine’ is by the Delta Rhythm Boys and dates back to the 1920s. We hope you like it…
What a bunch of Twitters…
Many artists seem to have taken to Twitter like ducks to water. While some musicians found the idea of keeping a blog going too daunting, Twitter provided an easy way to connect with their fans. Even Nine Inch Nails Trent Reznor, who recently claimed he was giving up on social media, just couldn’t stay away...
Is this the future for music?
Those in the know have been waiting for new music service Spotify, which went live to a small group of invitees in early December, to finally became freely available to everyone. And yesterday the shout went out to UK web users “come and get it”. Spotify is an ad-supported streaming music service that lets you...
Dear agencies, before you read the brief…
Go on… put that marketing brief down for a moment and close your eyes… What can you hear? What can consumers hear when they come into contact with that brand that is written on the top of that brief on your desk? Click below and have a look and listen to what we get up...
We are Drowned In Sound…
Drowned In Sound is the UK’s premier online music zine, and also home to the label that has brought you music from Martha Wainwright, Bat For Lashes and the Kaiser Chiefs. We met up recently with editor and label-founder Sean Adams, who rather kindly asked us to contribute a regular column for the site. In...
Mc Branding
The McDonald’s ‘I’m Loving It’ chant is up there with the Intel Inside sonic logo as probably one of the most recognised pieces of sonic marketing. But how do you keep your sonic logo sounding fresh? How do you stop consumers from going “not that again”? Well how about you get your consumers to reinvent...
Everything but the kitchen sync?
.A well-placed TV sync can provide a great deal of exposure for an artist’s music, and they get paid for the privilege! So why do so many of these opportunities go unrealised? Could it be that brands don’t fully appreciate the impact that music can have on their brands? Or is it that the labels...
The sound of your compact family hatchback is?
Volkswagen seem to have taken the concept of the ‘sound of their brand’ to heart when it came to their latest ad campaign for the VW Golf. Now cars and music have always gone together, so using great music in a car ad seems an obvious thing to do. VW’s agency DDB built on the...
Ad Funded Model moving into the record label business
Came across this in the NY Post. What seems a growing move towards ad funded models in the music space, Gnarls Barkley label Downtown Records and internet entrepreneur Peter Rojas (cofounder of Engadget.com) are dreaming up a fresh label concept featuring an innovative business model that will be of interest to brands: Dubbed RCRD LBL...
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The Use of Sound in Advertising. The Right Way
Too often the sound is a last minute scramble in the advertising process, as advertising agencies all too often pitch ideas visually rather than sonically. So it is no surprise that the mood set by the sound of the ad is poorly thought through in most advertising. When is is right, it is immensely powerful....
Trailer Mash
Following on from the Shining post earlier, I found this wonderful collection of other film trailers with the music changed. A number make the point about the importance of sonic branding. Have look at the 10 things I Hate or the horror film West Side Story…genius.