The Sound of The Summer
This month we’ve got 18 tracks of fantastic summer tunes for you to listen to with our latest citizensound “It All Ads Up” podcast. This is the first time we’ve used the rather excellent SoundCloud service to provide you with our regular podcast of our favourite tunes for all of you in advertising and brand...
What do grass-roots bands want from brands?
While at Unconvention last week I met up with Rich Dale, bass player in Befast based Escape Act. Rich has been invovled in the grass-roots music business in Northern Ireland for 15 year, and was one of the coordinators at Unconvention in Belfast. With brands increasingly playing in the DIY and unsigned arena Rich gave...
When a brand jingle became a big hit
Probably the best known example of the music to an ad being turned into big hit is the Coca Cola ‘Hilltop’ ad of 1971. The jingle ‘I’d like to buy the world a Coke’ became the global hit ‘I’d like to teach the world to sing’. However, one I came across recently is this. Is...
Case Study: beinggirl.com
So how do you make FMCG brands interesting in the digital space? What is the reason to go to newtoothpaste.com? We all buy fizzy drinks, baked beans, toothpaste and washing powder, but they aren’t necessarily the kind of products you’d think about googling to find out more. Beinggirl.com, which is aimed at a young teen...
The soundtrack to your brand?
When we launched soundsearch, our bespoke music search and licensing facility, just over 12 months ago we wanted to deliver something different to the marketplace. We don’t have a fancy computerised system, but what we do have is over 40 years of music business experience and a huge collection and knowledge of music that can...
“There are books of which the backs and covers are by far the best parts.”
I came across this fantastic quote from Charles Dickens last night while watching an interview on BBC2′s Newsnight with Amazon founder Jeff Bezos, who was talking about the impact that wireless reading device’s such as Amazon’s Kindle might have on what constitutes a book in the future. You only have to look at the humble...
Case Study: the sound of Scion
Unless you live in the US Scion might be a new name to you, but this car brand developed by Toyota, like their other sub-brand Lexus, is aimed at a very distinct target audience, but in this case the young car buyer. Scion’s mission is to “provide distinctive products, the opportunity to personalize, and an...
Space is the Place: Journey to the Spatial AKA
citizensound went to see Jerry Dammers Spatial AKA at the Barbican this week. Three reasons to go: First a chance to listen to Sun Ra and Alice Coltrane tunes Second, these pieces of music played by some of the best jazz musicians in the UK Third to see Jerry Dammers do what he does best…be...
Breaking News: Iggy Pop is an Actor not a Musician
So it seems that those lovely people at Swift Cover Insurance don’t like musicians. Too much of an insurance risk they say. So it leads you to wonder why they chose Iggy Pop to front their ads… According to Channel 4 News, their spokesperson said it is because Iggy is an actor who loves life...
Is this the future for music?
Those in the know have been waiting for new music service Spotify, which went live to a small group of invitees in early December, to finally became freely available to everyone. And yesterday the shout went out to UK web users “come and get it”. Spotify is an ad-supported streaming music service that lets you...
The sound of…the humble spud?
The Potato Council of Great Britain have decided to promote the National Chip Week with a new website lovechips.co.uk and to further their cause they have persuaded former children’s TV presenter Keith Chegwin to write a little song to celebrate the humble chip called “Cheggars Chip Tune”. Said song is so bad this may be...
Duffy to put the fizz back into Diet Coke?
The Coca Cola company, who you might expect to be a bit of a pariah for many ‘credible’ musicians, managed to tempt the White Stripes Jack Black into creating a unique soundtrack for their advertising in 2006, have now persuaded the biggest selling UK artist of 2008 to become the new face of the brand....