We are Drowned In Sound…
Drowned In Sound is the UK’s premier online music zine, and also home to the label that has brought you music from Martha Wainwright, Bat For Lashes and the Kaiser Chiefs. We met up recently with editor and label-founder Sean Adams, who rather kindly asked us to contribute a regular column for the site. In...
No record labels on iTunes
Is is just me or has anyone else noticed that out of the 37 categories that you can sort the music in your iTunes library by, not one of them is by the record label. While at the iTunes store things aren’t much better. At least it does tell you which label any specific track...
Brand opportunities are the ones that never knock?
Over the last 12 months the wind has changed and managers, like record labels, are looking to develop new revenue streams around their artists to replace the declining revenues from CD sales. Some of new mantras that you hear being bandied about in the music industry include 360 degree deals, a new DIY ethic, Venture...
Unsigned resigned – the on-going saga…
It seems that brands are literally all at it. It’s now Intel’s turn to go down the unsigned route with their ‘Intel studio‘ initiative. But unlike the myriad of other ‘battle of the bands’ competitions around at the minute does it offer anything new or different? Our intrepid citizen reports… Intel is the latest brand...
Unsigned resigned…
Last week while on the London Tube I picked up a copy of free morning newspaper The Metro to find out that it is the latest brand to launch its own unsigned band competition, called On-line & On-Tour 2008, under the strap-line – create, listen, be discovered. Yet another offering that gives us, the humble...
Guitar hero goes britpop?
In my time at the NME we cover-mounted loads of different freebies, including some now very collectable 7†singles, and a pack of playing cards featuring images of some of the readers favourite artists. I even managed to get David Bowie to sign his card one year at the Glastonbury Festival (a story for another...
Brands in Music: / Brave Brands: / Music Events: / Music Marketing: / The kind of stuff citizensound does:
The Feelings Mutual
Tennents have been a big supporter of live music for some time. Their T In The Park festival has been around since 1994, and has been a massive success for bands, fans and the brand alike. But with so many big branded festivals around (V, O2 Wireless, Carling…) how do you stand out in a...
Mercury Prize Winner is…
ELBOW….! Well fantastic for them…anyone who records with Richard Hawley deserves recognition for having superlative taste!
Mercury Prize 2008 Winner
So my money is on Burial or British Sea Power. Nick wants Rachel Unthank….
Mc Branding
The McDonald’s ‘I’m Loving It’ chant is up there with the Intel Inside sonic logo as probably one of the most recognised pieces of sonic marketing. But how do you keep your sonic logo sounding fresh? How do you stop consumers from going “not that again”? Well how about you get your consumers to reinvent...
citizensound in Dubai for the OMD Creative Masterclass
Well, we had fun in Dubai. The city is a fantastic example of the Adidas phrase “Impossible is Nothing”. I have not been to Dubai for some years now and the transformation is incredible. Really enjoyed the visit. I was kindly invited to speak to over 300 people at the OMD Creative Masterclass, organised by...