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Six goals for your social media strategy
A few months ago we posted up a picture of the anatomy of a modern musician/music manager that showed how complex their role has become. Tom Williams (a New York based online marketer and publicist) has tried to map out the complex role that social media plays in a bands overall business strategy. What is...
What do your fans want from you?
Whether you like it or not fans expectations have changed in terms of the type of relationship they expect to have with their favourite acts these days – many of today’s fans expect Access All Areas from their favourite artists, so the need for Artist Generated Content is key in how you communicate with your...
Gigging 2.0 – a band and fan partnership
With recorded music sales in decline, many artists are increasingly having to turn to the live arena to make their living. One manager of an internationally renowned singer told me that even after platinum album sales she was still making very little money from her record sales, making her increasingly reliant on a punishing touring...
No record labels on iTunes
Is is just me or has anyone else noticed that out of the 37 categories that you can sort the music in your iTunes library by, not one of them is by the record label. While at the iTunes store things aren’t much better. At least it does tell you which label any specific track...
Strange Bedfellows?
Music and politics aren’t always the easiest of bedfellows. When artists get it right (be it Woody Guthrie or the Last Poets) it can be truly inspirational, but when done badly (do I really need to give examples?) it can do a lot more than just make you cringe. However, it doesn’t seem to stop...
Matter of fact?
Going to a pre-launch party of a new London club should be by definition a must thing to do. A club created by the people behind Fabric…even more so. But after going to MATTER last night, the new club based at the O2 Arena in Greenwich, I am ready to change my mind. I come...
Guitar hero goes britpop?
In my time at the NME we cover-mounted loads of different freebies, including some now very collectable 7†singles, and a pack of playing cards featuring images of some of the readers favourite artists. I even managed to get David Bowie to sign his card one year at the Glastonbury Festival (a story for another...
Mercury Prize Winner is…
ELBOW….! Well fantastic for them…anyone who records with Richard Hawley deserves recognition for having superlative taste!
Mercury Prize 2008 Winner
So my money is on Burial or British Sea Power. Nick wants Rachel Unthank….
AC/DC in Walmart: For Those About To Shop…
So AC/DC, the scourge of the religious right in the U.S. and conservative parents everywhere, with albums such as Highway to Hell and Back to Black, have struck an exclusive deal with WalMart in the U.S. to distribute their music…and some of their hardcore fans are either furious or in shock. The issue of WalMart’s...
Live Nation, or is it Nación Viva?
Not content to sit back after signing up Madonna, Noel Gallagher’s fave rapper Jay-Z, and rockin’ dudes Nickleback to 360 degree deals, Live Nation have now decided to have a crack at the Latin music sector and signed up Columbian megastar Shakira. The story event merited a full page article on the “upstart company that...