If you are in London on the 24th October 2006, you might want to pop along to the ‘My So-Called 2nd Life’ on the 24th October 2006 in London. Put together by NMK, they will be covering the world of role playing games, such as Second Life.

Brands have been moving into these virtual worlds, as have unsigned artists putting out their music in Second Life. So far much of the music I have found would make an elevator head for the exit. However, BBC Radio 1 had a good effort a few months back.

Been contemplating this little blog for a while. Rather than pontificate about why, let’s just get on with it.

This is a blog about sound, about music, about my personal pet sonic loves and hates, and about the business contribution that sound makes to brands.

So there will be pieces about sonic brand strategies, about why there is a focus on the visual rather than the sonic by most companies.

We will also natter about about the power of music to strengthen consumer trust, stuff on music & the digital arena, as well as sound in the retail space.

There will inevitably be bits on favourite tunes and sonic masters.

After all, someone once wrote “If music be the food of love, play on”.

And Gary Bartz once sang “Music is my Santuary, Music is my Life”…