innocent’s new music experience
I like innocent and so does Paul (see his blog posts on citizenbay) Yes, their fruit smoothies are tasty treats but beyond that I like the brand and how they’ve positioned themselves in the music space: effortlessly, playfully, hip and down-to-earth. Take the now defunct Fruitstock music festival. With its eclectic talent line-up, central London...
Brave Brands: / Music Events: / Sonic Branding: / Sound & Vision: / The kind of stuff citizensound does: / Venice Festival of Media:
Diesel at Venice: Brand in music for the long term…
Lucy from Diesel (on the right) joined Kate Williams of Columbus Media at the citizensound session at Venice. In response to the panel urging brands to commit to more than just the short term when getting involved in music marketing, Lucy shared with the attendees the experience of Diesel. The Diesel U-Music activity has been...
MTV Generation XY Conference
I was chairing a conference for MTV Europe and CSquared Communications. The aim has been to give an international perspective on youth trends to the Central and Eastern European markets, hence the conference being in Prague. Here is a quick summary of my quick opening to the conference: Kids on bus swapping home-made tunes via...
Brands and Bands in a Virtual World
If you are in London on the 24th October 2006, you might want to pop along to the ‘My So-Called 2nd Life’ on the 24th October 2006 in London. Put together by NMK, they will be covering the world of role playing games, such as Second Life. Brands have been moving into these virtual worlds,...
Album Cover Art: / Music Events: / Sonic Branding: / Sound & Vision: / The kind of stuff citizensound does:
Music is my Sanctuary
Been contemplating this little blog for a while. Rather than pontificate about why, let’s just get on with it. This is a blog about sound, about music, about my personal pet sonic loves and hates, and about the business contribution that sound makes to brands. So there will be pieces about sonic brand strategies, about...