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That Venice Festival of Media panel in full…
We finally got hold of the recording of our DIY: Do or Die session at this year’s Venice Festival Of Media. You can listen to it here or by downloading it to listen to on your computer, iPod or MP3 player. Again a big thanks to Maarten Steinkamp, Jon Webster, Martin Stiksel and John Ingham...
If music be the food of love, play on…
One of the big problems we all have when we go into a music store to browse, be it in the high street or online, is what do we want to buy? For many of us it might be what fits with our mood at the time. Music stores are generally rubbish at trying to...
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Venice Festival of Media 2008 – DIY: Do or Die
Well, our panel at the venice Festival of Media 2008 went really well. The topic was a great one (if we say so ourselves), but what made the session were the great panellists and the audience. There is nothing worse for me than a panel that answers with Yes, No or Maybe. We all want...
Venice Festival of Media 2008: Learning from Sports Marketing and Gianluca Vialli
citizensound listened in on the Sports Marketing panel to see whether there were any insights to be picked up from bringing the worlds of sport and marketing together. Rob Simmelkjaer, former ABC News anchor and ESPN reporter, bravely dealt with continual sound distortion on the mikes and ran a really interesting panel. Meanwhile, Gianluca Vialli...
Where do brands add value?
Once you know where the artists and their fans ‘draw the line’, you then need to know where you can add value. Because in this day and age unless you add value to the music experience that you are creating (or buying into) you are unlikely to gain any real value from participating. One of...
Where does the artist draw the line?
When it comes to musicians, never ever make assumptions. Just because they are in a pop band, don’t assume that they won’t have ethics. And just because they are highly ethical, that they won’t get involved with brands. As the old saying goes, assumption is the mother of all fuck-ups! Music is sensitive territory… “There...
Mastercard – that’ll do nicely sir
Last week myself I went to see Findlay Brown, at the Gladstone, a new pub/live music venue in South London. If you are wondering who Findlay is, you've probably heard his before music without knowing it. His song "Come Home" was the soundtrack for the Mastercard ‘Priceless’ Christmas TV advert, which captured real people...
Does the Brand Belong?
Now we know that the banks have wanted to be down with the kids as long as there have been students. Many of us can remember the scrum at freshers week to sign us up for our first bank account. And over the years one of the most popular hooks they’ve used to reach students...
Lonely Hearts: UK guitar band seeks Brand partner for tour of Europe
This British act, released their multi-platinum debut album in 2006, spending almost half the year in the UK Top 20 album charts. They are an award-winning act, with a major European honour already under their belt’s. They have played a number of major festivals, and supported one of the biggest bands on the planet in...
Could better packaging increase music download sales?
Let's face it; few music fans have ever preferred the CD booklet to the album sleeve. With CD sales continuing to drop, and downloads nowhere near replacing the shortfall in sales and revenues, could making the downloads more attractive to music fans help boost sales? Fans have always wanted something special. Limited edition sleeves, picture...
The future of the music industry: the artists perspective
Rolling Stone magazine, the venerable American music magazine, hit it's fortieth anniversary in 2007. Like many 'old school' content businesses they are still struggling with what content to put online and what to save for the physical edition. So sadly all the quotes from their 'Future Of Music' feature in the 15th of November special...
Brands in Music 5: Levi Strauss and the MC5 got it right
Also on the Brands in Music Panel at In The City was Andrea Moore, Marketing Director of Levi’s UK. At a personal level, Andrea is passionate about music. At a business level, I believe that she has been involved in one of the most credible examples of Brands and Bands coming together over the last...