The Citizen Group
Sonic Branding:
The sound of Axe

The sound of Axe

If you are still unsure how a more effective use of sound can help build brand equity, then listen to this new offering from those people at Axe. Get past the adolescent maleness of the clip, and focus on how sound has been brilliantly utilised to shape the consumer experience.  Use headphones when listening to...
The Sound of Fonts

The Sound of Fonts

When we describe the business value of Sonic Branding to clients, inevitably conversation gets round to comparing our approach to creating the sonic identity of a brand to the work involved in creating the VISUAL identity of a brand. There is nothing more visual in the visual identity of a brand than the font. And...
The Sound of Brands and The Bells, The Bells…

The Sound of Brands and The Bells, The Bells…

Been contemplating the sound of bells. Not the whiskey (not a fan) the big things that hang from churches… Now I am not someone who is a fan of campanology. I am fascinated by the role that church bells have played within certain communities. These seems to be three purposes for the bells. A time-keeper,...
Dear Musician & Brand  - Is your sound irresistible?

Dear Musician & Brand – Is your sound irresistible?

Robert Wolf, London musician and drumming teacher to my son, is finishing up his album right now. Getting noticed is a big challenge for every musician, but there was something he said to me today that really resonated. He said is is going to make his music sound irresistible How many musicians aim for that?...
The Sound of a City: Lisbon

The Sound of a City: Lisbon

Spending some time in Lisbon recently. A city that could be defined sonically by the cars rumbling over the bridge, the sound of the Tram bell, or this, the sound of a man calling out for people to buy the lottery ticket near to the fantastic Santa Justa lift…   Lotteria man in lisbon by...
The Sound of Easyjet?

The Sound of Easyjet?

I have been experiencing the highs and lows of easyjet recently. The Easyjet Low: A 1950 flight from Madrid to London Gatwick gets delayed for 70 minutes because the guys checking the tickets at the Gate let on a passenger who was heading to Luton, not Gatwick. It took a while for the ‘extra’ passenger...
The sound of the Harrod’s Sale

The sound of the Harrod’s Sale

Harrod’s. The Bazaar for the rich and famous. Harrod’s Sale. Not like any other sale. So true. I popped in today to have a listen to the shop. Entered through the main entrance and came upon the Sale Room full of Perfumes. It was shock and awe on my sense of smell. Then the sense...
When a brand jingle became a big hit

When a brand jingle became a big hit

Probably the best known example of the music to an ad being turned into big hit is the Coca Cola ‘Hilltop’ ad of 1971. The jingle ‘I’d like to buy the world a Coke’ became the global hit ‘I’d like to teach the world to sing’. However, one I came across recently is this. Is...
Case Study: beinggirl.com

Case Study: beinggirl.com

So how do you make FMCG brands interesting in the digital space? What is the reason to go to newtoothpaste.com? We all buy fizzy drinks, baked beans, toothpaste and washing powder, but they aren’t necessarily the kind of products you’d think about googling to find out more. Beinggirl.com, which is aimed at a young teen...
The soundtrack to your brand?

The soundtrack to your brand?

When we launched soundsearch, our bespoke music search and licensing facility, just over 12 months ago we wanted to deliver something different to the marketplace. We don’t have a fancy computerised system, but what we do have is over 40 years of music business experience and a huge collection and knowledge of music that can...
citizensound speaks at CCP Lisbon

citizensound speaks at CCP Lisbon

I was in Lisbon last week speaking at the 11th Festival of the Creative Club of Portugal. Fantastic venue. Thanks to Manuel Faria of Indigo and the CCP for inviting citizensound to speak. After Manuel kindly introduced me, I raised the importance of a clearly defined sonic identity for brands and public environments where people...
“There are books of which the backs and covers are by far the best parts.”

“There are books of which the backs and covers are by far the best parts.”

I came across this fantastic quote from Charles Dickens last night while watching an interview on BBC2′s Newsnight with Amazon founder Jeff Bezos, who was talking about the impact that wireless reading device’s such as Amazon’s Kindle might have on what constitutes a book in the future. You only have to look at the humble...