Would a focus group have built Atlantic Records?
Not known for my love of focus groups as a way of getting insights on what consumer think about brands. Same for the world of music. No way that focus groups could have helped the late great Ahmet Ertegun when he set out to start Atlantic Records. We started Atlantic simply because we wanted to...
Fania is back
What Blue Note is to Jazz, Fania is to Salsa.. The back catalogue is being re-released by those lovely people at emusica/v2 for our listening pleasure, so I am a happy man. Yet it is also going to be great to feast my eyes on the blissful album cover art of Izzy Sanabria again. ....
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Music is my Sanctuary
Been contemplating this little blog for a while. Rather than pontificate about why, let’s just get on with it. This is a blog about sound, about music, about my personal pet sonic loves and hates, and about the business contribution that sound makes to brands. So there will be pieces about sonic brand strategies, about...