The Sound of The Summer
This month we’ve got 18 tracks of fantastic summer tunes for you to listen to with our latest citizensound “It All Ads Up” podcast. This is the first time we’ve used the rather excellent SoundCloud service to provide you with our regular podcast of our favourite tunes for all of you in advertising and brand...
Our latest sync – Rubicon Watermelon
Here’s our latest sync for Rubicon’s Watermelon ad campaign produced by Ed Chilcott and Tim Clyde at the Minimart. The track ‘Watermelon On The Vine’ is by the Delta Rhythm Boys and dates back to the 1920s. We hope you like it…
The soundtrack to your brand?
When we launched soundsearch, our bespoke music search and licensing facility, just over 12 months ago we wanted to deliver something different to the marketplace. We don’t have a fancy computerised system, but what we do have is over 40 years of music business experience and a huge collection and knowledge of music that can...
Music I recommend: Emma Raven at W+K
Emma has worked at wieden +kennedy for almost 5 years and is very excited about her upcoming sabbatical- 6 weeks off paid whoo! Going from aussie backpacker to temp receptionist to TV producer has been an exciting ride. She is happy TV advertisement have been featuring better music of late than they have in the...
Discover Music: / Music I Recommend: / Share Music: / Sonic Branding: / Sync Music: / The kind of stuff citizensound does:
Something for the weekend…
We love sharing music, and as a special early Christmas gift we thought we’d give everyone access to our latest “It All Ad’s Up” podcast, which we put together on a regular basis for our friends who are responsible for music syncs in advertising agencies across the world. The aim of the podcast is to...
Everything but the kitchen sync?
.A well-placed TV sync can provide a great deal of exposure for an artist’s music, and they get paid for the privilege! So why do so many of these opportunities go unrealised? Could it be that brands don’t fully appreciate the impact that music can have on their brands? Or is it that the labels...
Wash you face in my sync…
citizensound have put together a number of sync deals over the last few months for a range of brands, including a tropical soft drink and a nails enhancement product. And we’ve had the most success by sourcing music from a range of indie labels, and artists who are are keen to exploit their unreleased catalogue....
The sound of your compact family hatchback is?
Volkswagen seem to have taken the concept of the ‘sound of their brand’ to heart when it came to their latest ad campaign for the VW Golf. Now cars and music have always gone together, so using great music in a car ad seems an obvious thing to do. VW’s agency DDB built on the...
Not too Leftfield for a sync deal…
Neil Barnes, co-founder of the rather excellent but sadly missed Leftfield, has produced the music for the new Audi TV ad, which debuted on UK TV last week. For the track, Barnes has teamed up with former Leftfield producer Nick Rapaccioli. The advert sonically interpreted the movements of gymnasts, using undulating beats and rhythms, mixed...
Mastercard – that’ll do nicely sir
Last week myself I went to see Findlay Brown, at the Gladstone, a new pub/live music venue in South London. If you are wondering who Findlay is, you've probably heard his before music without knowing it. His song "Come Home" was the soundtrack for the Mastercard ‘Priceless’ Christmas TV advert, which captured real people...