Breaking News: Iggy Pop is an Actor not a Musician
So it seems that those lovely people at Swift Cover Insurance don’t like musicians. Too much of an insurance risk they say. So it leads you to wonder why they chose Iggy Pop to front their ads… According to Channel 4 News, their spokesperson said it is because Iggy is an actor who loves life...
Dear Microsoft, if creating music is the point of your product, is this the best way to promote it?
OK, I have just picked this up from videogum, holy moly, and a bunch of other places. I struggle with this for so many reasons. Firstly, unless we have all been duped, this ad (one of three) is legitimate. I found them here Second, it is Friday. I struggle with lots of things on a...
Imagine the power of music
If you didn’t see the latest episode of Alan Yentob’s arts documentary series IMAGINE on the BBC last night please go and check it out on the BBC iPlayer (click the image below). Yentob’s fascinating documentary was based on real case studies from Dr. Oliver Sacks excellent book, Musicophilia: Tales of Music and the Brain....
Mastercard – that’ll do nicely sir
Last week myself I went to see Findlay Brown, at the Gladstone, a new pub/live music venue in South London. If you are wondering who Findlay is, you've probably heard his before music without knowing it. His song "Come Home" was the soundtrack for the Mastercard ‘Priceless’ Christmas TV advert, which captured real people...
TV recommendation: Pop! What Is It Good For?
Whether you are still unconvinced about the power of popular music, you like smart ex-NME journalists talking about the music dialectic, or you simply love great pop TV – you must check out arts critic and author, Paul Morley's excellent documentary on BBC 4 last night. He explores and celebrates the beauty and mystery...
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The Use of Sound in Advertising. The Right Way
Too often the sound is a last minute scramble in the advertising process, as advertising agencies all too often pitch ideas visually rather than sonically. So it is no surprise that the mood set by the sound of the ad is poorly thought through in most advertising. When is is right, it is immensely powerful....