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The Feelings Mutual
Tennents have been a big supporter of live music for some time. Their T In The Park festival has been around since 1994, and has been a massive success for bands, fans and the brand alike. But with so many big branded festivals around (V, O2 Wireless, Carling…) how do you stand out in a...
Do they mean us?
“They’re almost all terrible-hideous, out of date and boring – and the last place you’d go to find anything of use.” What could ‘Music Magazine of the Year’, The Word, be talking about in their Worst Things About The Internet feature, this month? A crime so hideous that it’s up there with spam, pointless registration...
citizensound in Dubai for the OMD Creative Masterclass
Well, we had fun in Dubai. The city is a fantastic example of the Adidas phrase “Impossible is Nothing”. I have not been to Dubai for some years now and the transformation is incredible. Really enjoyed the visit. I was kindly invited to speak to over 300 people at the OMD Creative Masterclass, organised by...
DIY Music: / Music Business: / Music Marketing: / The kind of stuff citizensound does: / Unsigned Artists: / Venice Festival of Media:
That Venice Festival of Media panel in full…
We finally got hold of the recording of our DIY: Do or Die session at this year’s Venice Festival Of Media. You can listen to it here or by downloading it to listen to on your computer, iPod or MP3 player. Again a big thanks to Maarten Steinkamp, Jon Webster, Martin Stiksel and John Ingham...
Imagine the power of music 2
Alan Yentob’s excellent documentary on the work of Oliver Sacks, reminded me to share one of the insights that I picked up at a WARC conference I attended a few weeks ago on Sponsorship Marketing. The event chaired by a good friend of citizensound, Mark Palmer, brought together some excellent speakers including Sally Cowdry, Marketing...
Everything but the kitchen sync?
.A well-placed TV sync can provide a great deal of exposure for an artist’s music, and they get paid for the privilege! So why do so many of these opportunities go unrealised? Could it be that brands don’t fully appreciate the impact that music can have on their brands? Or is it that the labels...
Thunk, vroom, vroom…
The current ad campaign for VW Golf used the sound of the car to develop the sync track for the brands latest ad campaign. However, car manufaturers, unlike many other brands, have always understood the sonic importance of their products. Car companies, especially at the high end of the market, have always traded on the...
Wash you face in my sync…
citizensound have put together a number of sync deals over the last few months for a range of brands, including a tropical soft drink and a nails enhancement product. And we’ve had the most success by sourcing music from a range of indie labels, and artists who are are keen to exploit their unreleased catalogue....
About Us: / Brands in Music: / DIY Music: / The kind of stuff citizensound does: / Unsigned Artists: / Venice Festival of Media:
Venice Festival of Media 2008: What inspired the DIY: Do or Die panel?
When I stood up to start the panel at Venice, I was looking for a way to immediately frame the topic so that the audience understood what they were about to sit through. So I mentioned a journey I took on the 137 bus in south London one day… There were five kids on the...
About Us: / Brands in Music: / DIY Music: / Music Marketing: / The kind of stuff citizensound does: / Venice Festival of Media:
Venice Festival of Media 2008 – DIY: Do or Die
Well, our panel at the venice Festival of Media 2008 went really well. The topic was a great one (if we say so ourselves), but what made the session were the great panellists and the audience. There is nothing worse for me than a panel that answers with Yes, No or Maybe. We all want...
DIY Music: / The kind of stuff citizensound does: / Uncategorized / Unsigned Artists: / Venice Festival of Media:
It’s official the DIY revoltion is here!
One minute we are on the stage at the Venice festival of media discussing the impact of a DIY revolution on the music business, and a few days later the Sunday Times Style magazine is running an article about the very same topic! And as if by serendipity, the article is about Manchester band the...
Venice Festival of Media 2008: Learning from Sports Marketing and Gianluca Vialli
citizensound listened in on the Sports Marketing panel to see whether there were any insights to be picked up from bringing the worlds of sport and marketing together. Rob Simmelkjaer, former ABC News anchor and ESPN reporter, bravely dealt with continual sound distortion on the mikes and ran a really interesting panel. Meanwhile, Gianluca Vialli...