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That Venice Festival of Media panel in full…
We finally got hold of the recording of our DIY: Do or Die session at this year’s Venice Festival Of Media. You can listen to it here or by downloading it to listen to on your computer, iPod or MP3 player. Again a big thanks to Maarten Steinkamp, Jon Webster, Martin Stiksel and John Ingham...
P&G and Def Jam: The birth of TAG records in the DIY culture
During our DIY panel at the Venice Festival of Media, the panellists were inevitably asked about what we thought about the recent deal between Proctor & Gamble TAG deodorant spray and Def Jam records. In case you haven’t heard, TAG records has been set up by both parties to find new hip hop talent and...
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Venice Festival of Media 2008: What inspired the DIY: Do or Die panel?
When I stood up to start the panel at Venice, I was looking for a way to immediately frame the topic so that the audience understood what they were about to sit through. So I mentioned a journey I took on the 137 bus in south London one day… There were five kids on the...
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Venice Festival of Media 2008 – DIY: Do or Die
Well, our panel at the venice Festival of Media 2008 went really well. The topic was a great one (if we say so ourselves), but what made the session were the great panellists and the audience. There is nothing worse for me than a panel that answers with Yes, No or Maybe. We all want...
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It’s official the DIY revoltion is here!
One minute we are on the stage at the Venice festival of media discussing the impact of a DIY revolution on the music business, and a few days later the Sunday Times Style magazine is running an article about the very same topic! And as if by serendipity, the article is about Manchester band the...
Venice Festival of Media 2008: Learning from Sports Marketing and Gianluca Vialli
citizensound listened in on the Sports Marketing panel to see whether there were any insights to be picked up from bringing the worlds of sport and marketing together. Rob Simmelkjaer, former ABC News anchor and ESPN reporter, bravely dealt with continual sound distortion on the mikes and ran a really interesting panel. Meanwhile, Gianluca Vialli...
citizensound at the Venice Festival of Media 2008
citizensound has just got back from the Venice Festival of Media. Great three days, which started with the Welcome drinks. We caught up with Maarten Steinkamp and Soeren Hinsch from SonyBMG along with some friends from Havas Media Madrid Meanwhile, Nick Watt (citizen 02) shared a joke with Marcel Engh of SonyBMG
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Venice Festival Of Media : Brands Do… Or Die!
The rise of DIY culture is not restricted to the music industry. Brands know that they have to earn their place in the consumer’s life. Improved insight on how to gain and build trust is ever more important. A full page advert that states how wonderful the company’s Corporate Social Responsibility policy is, will not...
Venice Festival Of Media : DIY and the music industry
The Music Industry is going through a time of repositioning, where record labels, concert promotors, music distributors, digital retailers and artist managers are vying for the position as the one-stop shop for their clients – the artists. CD sales are falling fast while people are paying inflated prices to see their favourite band live. Artists...
Venice Festival Of Media 2008
Citizensound were invited by the Venice Festival Of Media organisers C Squared, to deliver a session at last year’s inaugural event, entitled ‘Brand, Bands and Fans’. We ran a panel session with esteemed band managers Pete Jenner of Sincere Management and Gary McClarnan of Sparklestreet. The aim of the session was to discuss how Brands...
Brands in Music: All about the timing…
During our lively panel session, I asked Gary McClarnan his thoughts on why Brands get it wrong when entering the music arena. Gary believed that Brands start off wrong by speaking to the wrong people – the record labels. He strongly believes that no-one is better suited to be able to assess the deal opportunity...
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Diesel at Venice: Brand in music for the long term…
Lucy from Diesel (on the right) joined Kate Williams of Columbus Media at the citizensound session at Venice. In response to the panel urging brands to commit to more than just the short term when getting involved in music marketing, Lucy shared with the attendees the experience of Diesel. The Diesel U-Music activity has been...