Robert Wolf, London musician and drumming teacher to my son, is finishing up his album right now. Getting noticed is a big challenge for every musician, but there was something he said to me today that really resonated.

He said is is going to make his music

sound irresistible

How many musicians aim for that?

In fact, how many brands aim to sound irresistible these days?

Well, we at citizensound are on a mission to help brands sound irresistible to their consumers and help musicians sound irresistible to their fans.

So I guess we want to sound irresistible too…

here is our sound by the way…

Citizen Dub by citizensound

Related posts:

  1. Sonic Retail Rant 1: What is the sound of your brand?
  2. Sensory Marketing: A musician’s approach
  3. Dear agencies, before you read the brief…
  4. Jazzie B at In The City – An example of a Music Brand or the epitome of community music?
  5. Dear musicians – Does album running order matter any more?