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	<title>citizensoundcitizensound | citizensound</title>
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	<link>http://www.citizensound.net</link>
	<description>the sound of brands, the brand of sound - THE sonic branding and music marketing agency</description>
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		<title>About Us</title>
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		<pubDate>Thu, 31 Mar 2011 15:34:26 +0000</pubDate>
		<dc:creator>paul bay</dc:creator>
				<category><![CDATA[About Us:]]></category>

		<guid isPermaLink="false">http://www.citizensound.net/?p=886</guid>
		<description><![CDATA[We are a sonic branding &#38; music marketing collective made up of people passionate about music and how things sound. We have a blend of wise old heads and wise young heads across the globe combining a unique blend of consumer research, music marketing, brand strategy, social media strategy, music search and sonic composition. For four years, we have helped brands and their agencies better understand how people hear their brand and help musicians, managers and labels shape more profitable brand strategies. We are a lean and flexible little collective, bringing on the right talent whenever you need it. So you pay for the talent , not the flowers in the nice reception. The founder of citizensound is Paul Bay. Previously Director of Consumer Communications for Levi Strauss Europe, based in Brussels. His favourite music moment at Levi&#8217;s was when the brand helped to re-form the three surviving members of the MC5 (Lemmy, Dave Vanian and Mani on stage along with them at the 100 Club &#8211; what a gig!). Previously Paul held various senior European &#38; Global positions roles at a number of advertising and media agencies in the UK and Europe, including M&#38;CSaatchi and Leo Burnett. Aside from citizensound, [...]]]></description>
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		<title>Places &amp; Spaces</title>
		<link>http://www.citizensound.net/what-we-do/places-spaces/</link>
		<comments>http://www.citizensound.net/what-we-do/places-spaces/#comments</comments>
		<pubDate>Thu, 31 Mar 2011 15:26:45 +0000</pubDate>
		<dc:creator>paul bay</dc:creator>
				<category><![CDATA[services]]></category>

		<guid isPermaLink="false">http://www.citizensound.net/?p=880</guid>
		<description><![CDATA[The sound of a Place or a Space We help countries, cities, museums, galleries, public spaces amongst others to consider how they are heard by people, and how these sounds impact on the experience. Be it silent museums seeking a fresh approach or a tourist authority that is fed up of the same old marketing that features beach and happy couple…we can help &#160;]]></description>
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		<title>Bands / Artists</title>
		<link>http://www.citizensound.net/what-we-do/for-bands/</link>
		<comments>http://www.citizensound.net/what-we-do/for-bands/#comments</comments>
		<pubDate>Thu, 31 Mar 2011 15:25:52 +0000</pubDate>
		<dc:creator>paul bay</dc:creator>
				<category><![CDATA[services]]></category>

		<guid isPermaLink="false">http://www.citizensound.net/?p=877</guid>
		<description><![CDATA[The brand of sound You want your music to be heard. You want people to take time to listen to you. So you need to use tactics that brands use. Whether it is keeping fans interested, finding new fans or getting people to part with a little of their money, you are having to devise fresh forms of continual communication We help musicians, managers, labels, promoters and others in the music space to shape more powerful strategies in business, marketing, digital and the creative process Services includes: ArtistID – Your brand identity. Who you are, what you stand for, how people perceive you soundtracking soundEQ Brand Partnerships – Strategies to get brands and how to build the right partnership for you and your fans Artist Brand Strategy Artist Create]]></description>
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		<title>Brands</title>
		<link>http://www.citizensound.net/what-we-do/for-brands/</link>
		<comments>http://www.citizensound.net/what-we-do/for-brands/#comments</comments>
		<pubDate>Thu, 31 Mar 2011 15:24:08 +0000</pubDate>
		<dc:creator>paul bay</dc:creator>
				<category><![CDATA[services]]></category>

		<guid isPermaLink="false">http://www.citizensound.net/?p=874</guid>
		<description><![CDATA[What is the sound of your brand? We help companies and institutions shape how people HEAR their brand, not just how they see it. From the website and the ads, from the retail environment to the the sound of the app or the call centre…people hear your brand everywhere. 4 sound steps: &#160; We listen to every brand sound. An audit of your brandnoise (and your competitors too) We improve understanding of what is heard…that is the clever research bit. We call this soundDNA Shape a more effective strategy of sonic branding that may incorporate a multitude of sounds for the brands – we call this the brand soundwave© We do stuff. – We manage music marketing projects for clients and their agencies, leverage the power of social media to connect brands and people through music, negotiate deals with musicians; source music for ads/retail, compose sonic logos, and much more. &#160;]]></description>
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		<title>Clients</title>
		<link>http://www.citizensound.net/clients/</link>
		<comments>http://www.citizensound.net/clients/#comments</comments>
		<pubDate>Thu, 31 Mar 2011 15:23:21 +0000</pubDate>
		<dc:creator>paul bay</dc:creator>
				<category><![CDATA[About Us:]]></category>

		<guid isPermaLink="false">http://www.citizensound.net/?p=872</guid>
		<description><![CDATA[Places Ethiopian Tourism (Places) Brands Nissan (Brands – artist liaison, fanbase social media strategy) Sagres beer (brands – music sync) Zon (brands – music sync) Telcom (Middle East brand – brandnoise, soundDNA Bands Vanessa Mae (Bands – soundtracking) Usher/Dido.Leona Lewis – (Bands – artistID) &#160;]]></description>
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		<title>What we do</title>
		<link>http://www.citizensound.net/what-we-do</link>
		<comments>http://www.citizensound.net/what-we-do#comments</comments>
		<pubDate>Thu, 31 Mar 2011 15:02:00 +0000</pubDate>
		<dc:creator>paul bay</dc:creator>
				<category><![CDATA[About Us:]]></category>

		<guid isPermaLink="false">http://www.citizensound.net/?p=870</guid>
		<description><![CDATA[He help blah blah blah…. Link to Brands,Places, and Bands pages &#160; Bit of blurb about what sonicbranding actually is What does citizensound sound like? &#160;]]></description>
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		<title>In praise of the session musician: Garnett Brown</title>
		<link>http://www.citizensound.net/garnett-brown/</link>
		<comments>http://www.citizensound.net/garnett-brown/#comments</comments>
		<pubDate>Sun, 16 Jan 2011 13:32:48 +0000</pubDate>
		<dc:creator>paul bay</dc:creator>
				<category><![CDATA[session musician]]></category>
		<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[Airto]]></category>
		<category><![CDATA[ATCO]]></category>
		<category><![CDATA[Atlantic]]></category>
		<category><![CDATA[Blue Note]]></category>
		<category><![CDATA[Cadet]]></category>
		<category><![CDATA[Chess]]></category>
		<category><![CDATA[CTI Records]]></category>
		<category><![CDATA[Donny Hathaway]]></category>
		<category><![CDATA[Doug Carn]]></category>
		<category><![CDATA[Duke Pearson]]></category>
		<category><![CDATA[Flying Dutchman]]></category>
		<category><![CDATA[Freddie Hubbard]]></category>
		<category><![CDATA[Garnett Brown]]></category>
		<category><![CDATA[Herbie Hancock]]></category>
		<category><![CDATA[James Brown]]></category>
		<category><![CDATA[Jon Lucien]]></category>
		<category><![CDATA[Liberty]]></category>
		<category><![CDATA[Louis Armstrong]]></category>
		<category><![CDATA[McCoy Tyner]]></category>
		<category><![CDATA[Milestone]]></category>
		<category><![CDATA[Muddy Waters]]></category>
		<category><![CDATA[musician's musician]]></category>
		<category><![CDATA[Roy Ayers]]></category>
		<category><![CDATA[Strata-East]]></category>
		<category><![CDATA[Terry Callier]]></category>

		<guid isPermaLink="false">http://www.citizensound.net/?p=765</guid>
		<description><![CDATA[Behind so many great recorded pieces of music and so many Big Name musicians, you will find a bunch of phenomenal session musicians. It is rare that these names get the recognition they deserve for the contributions they make. Many Big Names will happily pass out the credit to the session musician, hence why they are often referenced as &#8216;the musician&#8217;s musician&#8217;. For instance, Keith Richards in his autobiography never stops crediting the side-musicians, including his friend Bobby Keys. Sometimes, the session musician gets known to a wider audience too, such as the Funk Brothers, who were the sound of Motown, in so many ways. However, the majority of the session musicians just do their thing, are respected by a small community of fellow musicians, and rarely get noticed outside of this community. I had the huge pleasure of meeting one of the great session musicians recently. His name is Garnett Brown. Garnett has played his Trombone on albums by Louis Armstrong, James Brown, Herbie Hancock, Freddie Hubbard, McCoy Tyner, Muddy Waters, Roy Ayers, Terry Callier, Doug Carn, Duke Pearson, Airto, Jon Lucien, Donny Hathaway and many more&#8230; You will find him on Flying Dutchman, CTI Records, Atlantic, Milestone, Blue [...]]]></description>
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		<title>The sound of Axe</title>
		<link>http://www.citizensound.net/the-sound-of-axe/</link>
		<comments>http://www.citizensound.net/the-sound-of-axe/#comments</comments>
		<pubDate>Tue, 25 May 2010 17:15:37 +0000</pubDate>
		<dc:creator>paul bay</dc:creator>
				<category><![CDATA[Brave Brands:]]></category>
		<category><![CDATA[Sonic Branding:]]></category>
		<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[3D sound]]></category>
		<category><![CDATA[audio branding]]></category>
		<category><![CDATA[Axe]]></category>
		<category><![CDATA[sonic branding]]></category>
		<category><![CDATA[sound of Axe]]></category>

		<guid isPermaLink="false">http://www.citizensound.net/?p=762</guid>
		<description><![CDATA[If you are still unsure how a more effective use of sound can help build brand equity, then listen to this new offering from those people at Axe. Get past the adolescent maleness of the clip, and focus on how sound has been brilliantly utilised to shape the consumer experience.Â  Use headphones when listening to the clip. After all, as citizensound keeps on saying, brand experience doesn&#8217;t have to be just visual.]]></description>
		<wfw:commentRss>http://www.citizensound.net/the-sound-of-axe/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
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		<title>The Renaissance of Music &#8211; one step at a time&#8230;</title>
		<link>http://www.citizensound.net/the-renaissance-of-music-one-step-at-a-time/</link>
		<comments>http://www.citizensound.net/the-renaissance-of-music-one-step-at-a-time/#comments</comments>
		<pubDate>Thu, 13 May 2010 17:45:49 +0000</pubDate>
		<dc:creator>paul bay</dc:creator>
				<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[citizensound]]></category>
		<category><![CDATA[live music]]></category>
		<category><![CDATA[music industry]]></category>
		<category><![CDATA[Music Marketing:]]></category>
		<category><![CDATA[music patrons]]></category>
		<category><![CDATA[music sponsors]]></category>
		<category><![CDATA[patrons]]></category>
		<category><![CDATA[Paul Bay]]></category>
		<category><![CDATA[promoters]]></category>
		<category><![CDATA[record labels]]></category>
		<category><![CDATA[renaissance of music]]></category>

		<guid isPermaLink="false">http://www.citizensound.net/?p=761</guid>
		<description><![CDATA[I spoke a while back at a conference in Lisbon (Radio Congresso) on the future of music. I set the debate within the context of music not being the same thing as &#8216;music business&#8217;. At so many music conferences, the discussion all too often centres on trying to re-configure business models that are bust. When putting music into a wider historical context, we see that there is only thing that is important: The relationship between musician and music-lover. By focusing on this, new ideas emerge for musicians to achieve success &#8211; however they define success. I will expand on some of the charts within the presentation at a later date, but hope it spurs a thought or two from others&#8230; Above is the presentation set to a bit of lovely music from Steve Lawson If you just want to look at the slides one by one, below I have put the slideshare version&#8230; The Renaissance Of Music&#160;]]></description>
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		<title>Get ready for the week-end with Ska dance lessons</title>
		<link>http://www.citizensound.net/get-ready-for-the-week-end-with-ska-dance-lessons/</link>
		<comments>http://www.citizensound.net/get-ready-for-the-week-end-with-ska-dance-lessons/#comments</comments>
		<pubDate>Fri, 16 Apr 2010 12:51:48 +0000</pubDate>
		<dc:creator>paul bay</dc:creator>
				<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[ska]]></category>

		<guid isPermaLink="false">http://www.citizensound.net/?p=760</guid>
		<description><![CDATA[]]></description>
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