…managers, labels and those in the music space

What’s Going On?

Over the last 10 years the music industry has experienced a period of dramatic upheaval, much of it a reaction to not only the challenges, but also the new opportunities that the Internet has provided.

360° The music industry has started to explore new business models, with many companies moving towards a 360° approach to business. Sony BMG is no longer just a record company, just as ie:music is no longer just a management company.

DIY Meanwhile an increasing number of artists and their managers are taking a DIY approach to the financing, distribution and marketing of their music. From Simply Red to Enter Shikari, Madonna to Radiohead, Paul McCartney to a whole host of up-and-coming artists.

Helping Hand Ultimately all artists are seeking assistance, be it investment, marketing, distribution or artist development. Meanwhile, the music lover is now faced with both a deluge of choice and the rise of services that help make it easier to access music the way they want, when they want it, and under their own terms.

Brands So it’s no surprise that even more brands are getting more involved in music. From sync deals to live events, online and mobile music services, brand endorsements to full-on partnerships – brands can help those in the music space not only finance the next project, but also provide you with a fresh approach to market and distribute it.

Why do we exist?

Because so many partnerships between brands and artists don’t work as well as they could! We use our extensive brand and music industry experience to help artists, managers, their labels and others in the music space to develop relationships with brands that are both appropriate and advantageous. Our aim is to develop long-lasting relationships that can help you achieve your goals.

What do we do?

We help brands to help you! This is not only about making deals happen, but also managing the relationship with the brand once it is in place. When it comes to dealing with an artist, the whole process starts with understanding where they want to ‘draw the line’. It is critical to be clear which brands the artists, and their fans, feel comfortable working with. We then identify and develop opportunities with brands, manage or help with the deal negotiation, and ensure that all parties get a return on their investment.

We also help artists and their labels with their marketing strategy - from advertising your latest release or tour, through to developing your online or mobile presence. We can not only develop your marketing strategy, we can also help you deliver it…

Our philosophy?

Everyone has to benefit. Artists, Brand and Music Lovers. If one loses out, everyone does in the long run. We can find the short-term deal, but we seek to help artists and those in the music space find the longer terms commitments too.

So why citizensound?

We have a rare mix of brand and music expertise: From business and commercial management, to first hand brand experience at a pan-European and global level. A traditional advertising and media agency background, matched with over ten years of experience in the digital space - brand, media owner and agency side. And all-importantly we have over twenty years of hands-on experience working with artists and the music industry.