The Citizen Group
Places & Spaces

Places & Spaces

The sound of a Place or a Space We help countries, cities, museums, galleries, public spaces amongst others to consider how they are heard by people, and how these sounds impact on the experience. Be it silent museums seeking a fresh approach or a tourist authority that is fed up...
Bands / Artists

Bands / Artists

The brand of sound You want your music to be heard. You want people to take time to listen to you. So you need to use tactics that brands use. Whether it is keeping fans interested, finding new fans or getting people to part with a little of their money,...
Brands

Brands

What is the sound of your brand? We help companies and institutions shape how people HEAR their brand, not just how they see it. From the website and the ads, from the retail environment to the the sound of the app or the call centre…people hear your brand everywhere. 4...
Latest entries
The sound of the IAA UK chapter is so 80s...

The sound of the IAA UK chapter is so 80s…

When we say that we help brands and organisations with their sonic brand identity, we cover everything…even parties! Those lovely people at the IAA UK chapter (and Michael ‘Prince fan’ Toedman particularly) asked us to deliver some great music for the 80s themed Summer Ball. We had Nelly, Nuno and our very own citizen Paul...
The sound of the Harrod’s Sale

The sound of the Harrod’s Sale

Harrod’s. The Bazaar for the rich and famous. Harrod’s Sale. Not like any other sale. So true. I popped in today to have a listen to the shop. Entered through the main entrance and came upon the Sale Room full of Perfumes. It was shock and awe on my sense of smell. Then the sense...
The Sound of The Summer

The Sound of The Summer

This month we’ve got 18 tracks of fantastic summer tunes for you to listen to with our latest citizensound “It All Ads Up” podcast. This is the first time we’ve used the rather excellent SoundCloud service to provide you with our regular podcast of our favourite tunes for all of you in advertising and brand...
Our latest sync – Rubicon Watermelon

Our latest sync – Rubicon Watermelon

Here’s our latest sync for Rubicon’s Watermelon ad campaign produced by Ed Chilcott and Tim Clyde at the Minimart. The track ‘Watermelon On The Vine’ is by the Delta Rhythm Boys and dates back to the 1920s. We hope you like it…
Fripperies on Friday – The Boombox

Fripperies on Friday – The Boombox

My first boombox was called a Tensai Rhytm Machine. It looked like a standard boombox but it also allowed you to split the stereo into two recordable mono tracks and included five or six pre-set rhythms, which if you held two of the buttons down together allowed to ‘mix’ the rhythms. Prior to the invention...
What a bunch of Twitters…

What a bunch of Twitters…

Many artists seem to have taken to Twitter like ducks to water. While some musicians found the idea of keeping a blog going too daunting, Twitter provided an easy way to connect with their fans. Even Nine Inch Nails Trent Reznor, who recently claimed he was giving up on social media, just couldn’t stay away...
Meltdown: Ornette Coleman surprises Bobby McFerrin

Meltdown: Ornette Coleman surprises Bobby McFerrin

Saw Bobby McFerrin tonight at South Bank, London as part of Ornette Coleman’s Meltdown. I have seen him perform a number of times, the first time going back to the mid-80s when his first album came out. Whilst not a fan of his dabblings with poppy songs and a sometimes throwaway approach to some beautiful...
seetickets. Can anyone see the point?

seetickets. Can anyone see the point?

Ahh the anticipation. Your favourite band is in town. You are ready to part with your precious money (note to promoters, it is very precious, so cherish our custom), but no matter how quick you are in booking tickets online, some company gets hold of them first. So you end up booking tickets which might...
Describing Your consumers/fanbase: Baaba Maal

Describing Your consumers/fanbase: Baaba Maal

So brands are having to be focused more than ever on understanding who their consumers are/could be, along with what they really want. The days of conveying to consumers what brands think the consumers should have is moving aside. As for musicians, their managers and their labels, they also are realising the importance of knowing...
What do grass-roots bands want from brands?

What do grass-roots bands want from brands?

While at Unconvention last week I met up with Rich Dale, bass player in Befast based Escape Act. Rich has been invovled in the grass-roots music business in Northern Ireland for 15 year, and  was one of the coordinators at Unconvention in Belfast. With brands increasingly playing in the DIY and unsigned arena Rich gave...
Martin Atkins on how to sustain a career in music

Martin Atkins on how to sustain a career in music

Martin Atkins, legendary drummer with Public Image Ltd., Ministry and Killing Joke was one of the speakers at Unconference. He shared some of thoughts on the DIY music business as well as some of the insights from his new book Tour:Smart, the ultimate guide to the business of touring. Martin took a few minutes of...
Success is…?

Success is…?

I attended my first Unconvention this weekend, a music conference for the grass roots music industry held in Salford, Manchester.  The first panel session I attended at the event, Outside The Box, looked at what it was like for those musicians and labels who choose to operate outside of the mainstream of the music industry,...