Case Study: beinggirl.com
So how do you make FMCG brands interesting in the digital space? What is the reason to go to newtoothpaste.com? We all buy fizzy drinks, baked beans, toothpaste and washing powder, but they aren’t necessarily the kind of products you’d think about googling to find out more. Beinggirl.com, which is aimed at a young teen...
FACT or Fiction: Topshop gets it all wrong in their windows?
First of all, I love FACT magazine. Definitely one of the most interesting magazines in the U.K. The latest issue is not impressed with the UK clothes retail chain TopShop and NME the (once iconic) music magazine. Louise Brailey spotted a recent TopMan Window display with three mannequins in the window, each representing a different...