I spoke a while back at a conference in Lisbon (Radio Congresso) on the future of music. I set the debate within the context of music not being the same thing as ‘music business’. At so many music conferences, the discussion all too often centres on trying to re-configure business models that are bust. When putting music into a wider historical context, we see that there is only thing that is important: The relationship between musician and music-lover. By focusing on this, new ideas emerge for musicians to achieve success – however they define success.
I will expand on some of the charts within the presentation at a later date, but hope it spurs a thought or two from others…
Above is the presentation set to a bit of lovely music from Steve Lawson
If you just want to look at the slides one by one, below I have put the slideshare version…
- Jazzie B at In The City – An example of a Music Brand or the epitome of community music?
- Small music retailers – Phoenix Rising?
- Dear Microsoft, if creating music is the point of your product, is this the best way to promote it?
- The Sound of The Summer
- Martin Atkins on how to sustain a career in music