If you are still unsure how a more effective use of sound can help build brand equity, then listen to this new offering from those people at Axe. Get past the adolescent maleness of the clip, and focus on how sound has been brilliantly utilised to shape the consumer experience.  Use headphones when listening to the clip.

After all, as citizensound keeps on saying, brand experience doesn’t have to be just visual.

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  4. Sonic Retail Rant 1: What is the sound of your brand?
  5. The Sound of Brands and The Bells, The Bells…