When we describe the business value of Sonic Branding to clients, inevitably conversation gets round to comparing our approach to creating the sonic identity of a brand to the work involved in creating the VISUAL identity of a brand.
There is nothing more visual in the visual identity of a brand than the font. And I love fonts. Be they the classics like:
ones used on album covers,
even a musician’s own hand-writing… (found here if you want to contact them Morrissey)
I recently came across this fantastic offering by those clever people at typeradio, a radio channel on type and design, based out of Den Haag. I recently listened to a insightful discussion they had with Phil Baines.
Typeradio’s position is simple:
Type is speech on paper.
Typeradio is speech on type.
The Sound of fonts. lovely.