When we describe the business value of Sonic Branding to clients, inevitably conversation gets round to comparing our approach to creating the sonic identity of a brand to the work involved in creating the VISUAL identity of a brand.

There is nothing more visual in the visual identity of a brand than the font. And I love fonts. Be they the classics like:

ones used on album covers,

even a musician’s own hand-writing… (found here if you want to contact them Morrissey)

I recently came across this fantastic offering by those clever people at typeradio, a radio channel on type and design, based out of Den Haag. I recently listened to a insightful discussion they had with Phil Baines.

Typeradio’s position is simple:

Type is speech on paper.

Typeradio is speech on type.

The Sound of fonts. lovely.

Related posts:

  1. Sonic Retail Rant 2 – GAP vs HSBC
  2. The Sound of Brands and The Bells, The Bells…
  3. The Sound of a City: Lisbon
  4. Case Study: the sound of Scion
  5. The sound of the IAA UK chapter is so 80s…