The rise of DIY culture is not restricted to the music industry. Brands know that they have to earn their place in the consumer’s life. Improved insight on how to gain and build trust is ever more important. A full page advert that states how wonderful the company’s Corporate Social Responsibility policy is, will not suffice. The truth is in the detail. We adapt to the new realities or we carry on as before, pumping out the same messages through digital or vintage channels.
We Do…or We Die.
The fact that the Venice Festival of Media exists is confirmation that the advertising agencies are no longer automatic first choice for brands who seek assistance in engaging with consumers on their terms.
What exactly do clients need as support to help solve their business and marketing challenges?
Is it a big network with lots of dots on the map, or is it more about the people they get round the table?
Are there moves back to a fuller service agency model or towards a loose collective of people whose office is their laptop?
You can find out more about this very subject at our DIY: Do… Or Die session at the Venice Festival of Media 2008 from 1:45 to 2:45 on Tuesday 15th of April at 1.45pm
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