Now I am not a big fan of banner ads from music companies. The belief that a banner will lead to immediate sales ( behold the one-click sales strategy) is thankfully being seen for what it is. Merely the pitch of a Direct Marketing company selling their wares. As click-through rates disappear out of sight, it is somewhat disheartening that so many music marketing campaigns still hang on to the hope that banner ads will drive immediate sales. Building awareness of the artist yes, selling units quickly…some hope.
However, a huge cheer for VVBrown and Island Records for running this campaign. The band perform within a banner. Nothing more to say really. You can fill in the gaps of why this is such a great idea. It will be copied, but never surpassed. Only annoyed I didn’t pick this up earlier. This happened back in February (an age ago!).
Next question though…did it work for them? Off to go and ask…
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