Drowned In Sound is the UK’s premier online music zine, and also home to the label that has brought you music from Martha Wainwright, Bat For Lashes and the Kaiser Chiefs. We met up recently with editor and label-founder Sean Adams, who rather kindly asked us to contribute a regular column for the site. In our first posting we decided to ponder the pitfalls of using the original punk rocker, Iggy Pop, to promote car insurance! It is certainly an arresting ad, (my kids wanted to know who the strange man on the telly was), but left us wondering if he is more memorable than the product that he was supposed to be advertising! You can read the article by clicking on the image (above)…
There must be something in the water as another Punk legend and former Sex Pistol John Lydon, has also been brought into to help a brand to give their product a bit of an advertsing makeover. And the good news is it seems to have worked The Guardian reported today that Lydon’s appearance in a TV ad for Dairy Crest butter had helped lift sales of the brand by 85% in the most recent quarter.
We wondered what other punk legends could be brought out of semi-retirement to help brands increase their sales and give their ads a bit of an attitudinal make-over? Over to you…
Related posts: