When a brand jingle became a big hit

Probably the best known example of the music to an ad being turned into big hit is the Coca Cola ‘Hilltop’ ad of 1971. The jingle ‘I’d like to buy the world a Coke’ became the global hit ‘I’d like to teach the world to sing’.

However, one I came across recently is this.

Is seems that Richard Carpenter saw this ad and thought it could be turned into a song. With sister Karen singing, it turned into a massive hit a year before Coca Cola did the same thing with The New Seekers…

Slight problem though, who remembers Crocker Bank?

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